Current Trends for Customer Relationship Management

“We focus on the customer.” Many companies talk about customer focus and yet know far too little about the consumers of their products. Has a customer not ordered for a long time? How would he like to be addressed? Is a customer currently making losses? Optimized CRM, Customer Relationship Management, provides meaningful answers to all customer relationships. We have compiled the latest salesforce crm trends and what they mean for you.

What is Customer Relationship Management?

Customer Relationship Management, or CRM for short, means the targeted maintenance of every customer relationship. In addition to regular contact maintenance, this also includes the documentation of communication, from the contents of discussions to promises and purchases made.

A sophisticated customer management system facilitates not only the input but also the automatic evaluation of this wide-ranging information. It reminds you of promises, incoming callbacks or indicates when the consumables regularly ordered by a customer expire. The solution offered by 1 Sales also provides important key figures to further increase the effectiveness of your sales organization.

How is a customer care system used effectively?

Everything that award-winning sales personalities used to write in their little black notebooks is now trusted by smart salespeople to the CRM system. From the decisive sales argument to the preferred packaging unit to the address by “you”, all the information that will also provide advantages in future conversations can be recorded in the system.

IT-supported customer care has many other useful advantages over a personal notebook. If a customer calls whose key account manager has travelled, his representative has all the information at hand immediately and will serve the caller optimally. The biggest advantage of a well-maintained CRM system, however, is the reminder function – the sales team reliably keeps to every promised callback.

Many companies talk about customer orientation and yet know far too little about the consumers of their products. Has a customer not ordered for a long time? How would they like to be addressed? Is a customer currently making losses? Optimized CRM, Customer Relationship Management, provides meaningful answers to all customer relationships. We have compiled the latest CRM trends and their significance for you.

What is Customer Relationship Management?

Customer Relationship Management, CRM for short, means the targeted cultivation of every customer relationship. In addition to regular contact maintenance, this also includes the documentation of communication, from conversation content to promises and purchases. A sophisticated customer management system not only facilitates the input, but also the automatic evaluation of this extensive information. It reminds you of promises, incoming callbacks or indicates when the consumables regularly ordered by a customer expire. The solution offered by 1 Sales also provides important key figures to further increase the effectiveness of your sales organization.

How is a customer care system used effectively?

Everything that award-winning sales personalities used to write in their little black notebooks is now trusted by intelligent salespeople in the CRM system. From the decisive sales argument to the preferred packaging unit to the address of “you”, all the information that will benefit future conversations can be captured in the system. IT-supported customer care has many other useful advantages over a personal notebook. If a customer whose key account manager has travelled calls, his representative immediately has all the information at hand and will serve the caller optimally. However, the biggest advantage of a well-maintained CRM system is the reminder function – the sales team reliably keeps every promised callback.

Focus on user-friendliness

Virtually all respondents who praise their specific CRM emphasize its simple and intuitive operation.

This is obvious, because a customer management system that is often and gladly used by users shows its advantages to best advantage.

At the other end of the survey spectrum are all the companies that would not recommend their current system. The reasons given are poor usability and the resulting lack of topicality. This group accounts for 37% of all respondents, which clearly highlights how important the usability of the selected solution is.

The way leads to the cloud

Cloud computing is the provision of a service or software application over the Internet. Seven out of ten companies surveyed would like to use a cloud-based customer care system in the future or are already doing so.

A cloud-based customer management system has the advantage that it is just as easy to maintain and retrieve from the road as it is from the workplace. This is an invaluable advantage for all sales employees, even if they are not working in the field. The high availability increases the up-to-dateness of the data and makes the system particularly valuable.

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